Posts in Telemarketing

Lead Generation- Why Sales and Marketing Alignment Are a Must

March 19th, 2018 Posted by Telemarketing 0 thoughts on “Lead Generation- Why Sales and Marketing Alignment Are a Must”

“Greater client retention, higher sales win rates…worth the leap!“

– Bill Kerth, Movere Teleservices


The following article appears in, Telemarketing Software

Research shows that sales and marketing alignment is critical to lead generation success. According to Marketing Profs, aligning these two departments can lead to a 36 percent increase in customer retention rates and 38 percent higher sales win rates. This recent article by Alexander Kesler covers five best practices you can implement to better align sales and marketing to improve your lead generation strategy.

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How Automation Can Enhance Cold Calling

March 14th, 2018 Posted by Telemarketing 0 thoughts on “How Automation Can Enhance Cold Calling”

“Cold calling is still effective if done well and even more so with automation.“

– Bill Kerth, Movere Teleservices


The following article appears in, Telemarketing Software

Like it or not, statistics show that cold calling still delivers new business development initiatives one of the highest return rates. This brief article by Paula Bernier (and bonus whitepaper link) show how you can further increase your ROI and maximize cold calling activities through automation.

If you are in the business of sales, it’s worth a look.

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Learn More about Movere Teleservices.

Revisiting ’12 Steps to Successful Telemarketing Calls’

December 19th, 2017 Posted by Telemarketing 0 thoughts on “Revisiting ’12 Steps to Successful Telemarketing Calls’”

“12 excellent tips to stay sharp and keep up on current telemarketing guidelines.“

– Bill Kerth, Movere Teleservices


The following article appears in, Target Marketing

In a world dominated by social media marketing where inbound calls are “the new black”, like it or not, telemarketing remains a very effective conduit in both the B2B and B2C customer journey. The rules certainly have changed but outbound calls still play a major role in customer acquisition and retention.

In this short article, Heather Fletcher outlines recent rule changes and revisits 12 ingredients that are keys to unlocking successful telemarketing calls. These tips are worthwhile for personal growth and for sharing with sales and marketing teams as you look for ways for everybody to stay at the top of their game.

Get the whole story here…

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Learn More about Movere Teleservices.

Who’s That Annoying Telemarketer on the Phone? It’s the Opera

December 12th, 2017 Posted by Telemarketing 0 thoughts on “Who’s That Annoying Telemarketer on the Phone? It’s the Opera”

“Telemarketing is still an effective tool in the new era of cultural-fundraising.“

– Bill Kerth, Movere Teleservices


The following article appears in, The New York Times

Today, facing the reality of ever decreasing federal funding, performing arts organizations rely on philanthropy more than ever. In this uncertain world of cultural-fundraising, the “unglamorous” call center is more and more important to the lifeline of these organizations as they grapple with the challenge of how to reach prospective donors in the era of cell phones, caller ID and growing impatience with annoying interruptions. Yet the experts will tell you that calls are harder to ignore than mail or email, and some organizations say they believe many patrons appreciate getting reminders of when to renew their memberships, or when hot tickets are going on sale.

Read more here about how The Metropolitan Opera and others are coping in this new fund-raising environment.

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How Phone Calls Can Help Insurance Marketers Increase ROI

October 5th, 2017 Posted by Telemarketing 0 thoughts on “How Phone Calls Can Help Insurance Marketers Increase ROI”

“The “old tech” telephone is still a pretty effective tool when it comes to closing sales.“

– Bill Kerth, Movere Teleservices


The following article appears in, MarketingProfs

Let’s be real: Nobody likes shopping for or buying insurance. Buying insurance is a reminder to consumers of what can go wrong in life, and complicated products do not make choosing the right product and easy task.

These are just two of the challenges insurance marketers have to face however, they are also two reasons marketers need to make the purchase process as simple as possible for prospective customers.

Unbelievably, in today’s digital world, the “old fashioned” telephone can help make the buying process smoother and give insurance companies an opportunity to close more business. This infographic by DialogTech brings to light some very insightful info on customer behavior like; “Calls convert customers 10-15 times more than the Web and although 74% of insurance buyers research their purchase online, only 25% actually make that purchase on a computer” and highlights how insurance marketers can get the most out of incoming calls.

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Learn More about Movere Teleservices.

Increase Your Company’s Reach with B2B Appointment Setting for SMEs

September 27th, 2017 Posted by Telemarketing 0 thoughts on “Increase Your Company’s Reach with B2B Appointment Setting for SMEs”

“Successful B2B Appointment Setting Takes Planning and Practice.“

– Bill Kerth, Movere Teleservices


The following article appears in, VSL

Historically, appointment setting has simply been seen as a service associated with telemarketing and while this may be true, there is so much more to this skill than many people initially consider.

This brief but informative article touches on several critical tips on how to make B2B appointment setting for your small to mid-size enterprise a more effective and reliable tool in your business development arsenal.

Key topics include:

  • Preparation
  • Research
  • Intelligent Calling
  • How to structure your call…Conversational not Scripted
  • Getting a Referral

Get the rest here and when you need assistance with setting appointments or cleaning up your database give us a call, we do it with a passion.

Learn More about Movere Teleservices.

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