Category Archives: Marketing

Brands And Social Change: What Young People Want

"Caring is always good but when it comes to marketing and brand success how much does it matter? The answer is not a simple one, as this excellent infographic demonstrates." - Glenn Baruck, The eDot Family of Companies Laura Forer wrote the following article for MarketingProfs. Is social impact significant for your brand? Some experts say business…
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The No-BS Formula For Customer Service That Doubles As Marketing

"Digital customer service may not be the holy grail it was made out to be. However, if you have an open mind you can use this to your advantage." - Glenn Baruck, The eDot Family of Companies Steve Hartert wrote the following article for MarketingProfs. Digital technology was supposed to make customer service better, faster, and seamless.…
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Google Smart Campaigns: The Newest Way to Be Smart with Pay-Per-Click

"Utilizing automated campaign building technology, Smart Campaigns from Google Ads sounds like it may be a game changer for SMB’s." - Mark Ingraham, Image Perspective Jason Linde wrote the following article for Impact. Following the rebranding of Google AdWords earlier in July, Google introduced their first new solution under the brand called Smart Campaigns. The beauty of…
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