How In-Store Music Affects the Retail Experience

November 14th, 2019 Posted by Marketing, Sales, Small and Medium-Sized Businesses (SMBs) 0 thoughts on “How In-Store Music Affects the Retail Experience”

“Before you switch-on the music in your store, you need to know your audience. What may be good for some might not be so inspiring for others.”

– Glenn Baruck, The eDot Family of Companies

Today, retailing is as much about the shopping experience as it is about the product. One way retailers strive to enhance that experience is through music. That said, decisions about in-music are a bit more complicated than one might think. Check out this infographic from Ayaz Nanji of MarketingProfs for a bit of insight into the do’s and don’t of playing music in your store. Better to be informed than potentially alienate customers.

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Learn more about The eDot Family of Companies.