“Video is on the move in the digital advertising space. With double-digit growth in 2018 projected to continue, video is here to stay. Remember, “Video killed the radio star” so what’s it going to do to the digital advertising universe?”
– Glenn Baruck, The eDot Family of Companies
Article by eMarketer Editors | Oct 9, 2018, | 3 min read
Video is all the rage in digital advertising and according to the latest ad spending forecast from eMarketer, in 2018 video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending! Not surprising, Facebook will capture nearly one-quarter (24.5%) of all video ad spending in the US this year, at $6.81 billion (including Instagram). That makes Facebook the top social video ad platform in the US., controlling nearly 87% of US social network video ad spending. Check out the article to learn more and see what’s trending in other top social networks.