Video Swells to 25% of US Digital Ad Spending

November 6th, 2018 Posted by Marketing 0 thoughts on “Video Swells to 25% of US Digital Ad Spending”

“Video is on the move in the digital advertising space. With double-digit growth in 2018 projected to continue, video is here to stay. Remember, “Video killed the radio star” so what’s it going to do to the digital advertising universe?”

– Glenn Baruck, The eDot Family of Companies

Article by eMarketer Editors  |  Oct 9, 2018, |  3 min read

Video is all the rage in digital advertising and according to the latest ad spending forecast from eMarketer, in 2018 video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending! Not surprising, Facebook will capture nearly one-quarter (24.5%) of all video ad spending in the US this year, at $6.81 billion (including Instagram). That makes Facebook the top social video ad platform in the US., controlling nearly 87% of US social network video ad spending. Check out the article to learn more and see what’s trending in other top social networks.


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