“If this survey rings true it’s going to be a very merry Amazon holiday season.”
– Mark Ingraham, Image Perspective
Greg Sterling wrote the following article for Marketing Land.
If a new holiday shopping survey from CPC Strategy is any indication, Amazon is pulling away as the go-to destination for holiday shoppers. As the data from this recent survey shows, online shoppers plan to use Amazon more than 3 to 1 over Google for holiday gift shopping. Only Walmart comes remotely close to Amazon as a top-of-mind online shopping destination. Greg Sterling for Marketing Land takes a deeper dive into the results in this article that should interest traditional and online retailers alike.