“Digital customer service may not be the holy grail it was made out to be. However, if you have an open mind you can use this to your advantage.”
– Glenn Baruck, The eDot Family of Companies
Steve Hartert wrote the following article for MarketingProfs.
Digital technology was supposed to make customer service better, faster, and seamless. Instead, according to Steve Hartert and many other marketing professionals, (I included); it may have exasperated a problem that many thought it was helping to solve. In this article for MarketingProfs, Steve does an excellent job of exposing the pitfalls of digital tech when it comes to customer service and outlines an outstanding plan on how to use these shortcomings to your advantage versus your competition.