“Looks like the move is on from Facebook to “The Gram.” Facebook is still the leader in total dollars but the tide is shifting to their sibling.”
– Mark Ingraham, Image Perspective
Amy Gesenhues wrote the following article for Marketing Land.
The numbers are in and while Facebook grew at a healthy rate, their numbers pale in comparison to Instagram when it comes to ad spend dollars according to Merkle’s recent digital marketing report analyzing year-over-year social ad and search trends across the agency’s client base in Q2. Get the inside scoop on the results in this article by Amy Gesenhues for Marketing Land, you might be shocked by what you see!