“Finding quality B2B leads is not getting any easier. However, if you are diligent and keep your methodology up to date your chances of success are far better than those who rely only on effort and instinct.“

– Bill Kerth, Movere Teleservices

Ruth P. Stevens wrote the following article for Target Marketing.

When is the last time that you looked at your methods for B2B lead generation? Generating high-quality leads is consistently on the minds of marketers and sales professionals, but their approaches and technique sometimes get lost in the daily grind. Ruth P. Stevens does an excellent job in this article for Target Marketing reviewing the top tools and techniques that are working to help find B2B prospects today.

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“Outstanding example of how an “old school” marketing tool can be effective in procuring and retaining customers. In our experience, this success applies to other industries beyond healthcare as well.“

– Bill Kerth, Movere Teleservices

Laura Forer wrote the following article for MarketingProfs.

Exceptional infographic showing how Healthcare marketers meet the challenge of their customers and how they buy and use healthcare very differently, from how they buy most other products and services. The infographic by DialogTech illustrates how healthcare marketers take advantage of that difference by using their secret weapon: The phone, to their benefit to acquire and retain patients.

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“Looks like the move is on from Facebook to “The Gram.” Facebook is still the leader in total dollars but the tide is shifting to their sibling.”

– Mark Ingraham, Image Perspective

Amy Gesenhues wrote the following article for Marketing Land.

The numbers are in and while Facebook grew at a healthy rate, their numbers pale in comparison to Instagram when it comes to ad spend dollars according to Merkle’s recent digital marketing report analyzing year-over-year social ad and search trends across the agency’s client base in Q2. Get the inside scoop on the results in this article by Amy Gesenhues for Marketing Land, you might be shocked by what you see!

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“Utilizing automated campaign building technology, Smart Campaigns from Google Ads sounds like it may be a game changer for SMB’s.”

– Mark Ingraham, Image Perspective

Jason Linde wrote the following article for Impact.

Following the rebranding of Google AdWords earlier in July, Google introduced their first new solution under the brand called Smart Campaigns. The beauty of Smart Campaigns is that it gives small and local businesses a fresh opportunity to take advantage of pay-per-click advertising without having to hire a full-time marketing employee or an agency. In our opinion and others, this is big news for small business. Read more about the pros and cons of Smart Campaigns in this article from Impact Marketing by Jason Linde.

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