“You can’t judge a book its cover but experts say you can judge a brand by its color.”
– Glenn Baruck, The eDot Family of Companies
Laura Forer wrote the following article for MarketingProfs.
Interestingly, color and typography are two of the first features people notice in advertising, and those two elements can set the tone for your entire branding effort. Check out this animated infographic, courtesy of Laura Forer and MarketingProfs, which graphically illustrates how consumers view colors and typography when they form an opinion of a brand. Some of the information may surprise you and help guide your way to creating a better brand development strategy.