Should You Be Cold Calling When ‘Social Selling’?

June 12th, 2018 Posted by Telemarketing 0 thoughts on “Should You Be Cold Calling When ‘Social Selling’?”

“If you want to be successful in B2B sales you need to embrace the cold call. The secret is in your approach and the practicality of your ask.“

– Bill Kerth, Movere Teleservices

Jeff Molander wrote the following article for Target Marketing.

Do you think “cold calling” is a waste of time? Are you are tired of the overwhelming feeling of rejection you get when you make cold calls? Well, according to most sales professionals, successful B2B sellers all use cold calling in their arsenal. Maybe, just maybe you are going about it in the wrong way.

In this recent article, Jeff Molander provides a fresh viewpoint on social selling vs. cold calling which may well wholly change your approach and success rate in the future.

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