“Users of consumer-grade routers take note that your networks are being targeted more than ever.”

– Glenn Baruck, The eDot Family of Companies

Robert Abel wrote the following article for SC Media.

Judging by the findings reported in this recent article by Robert Abel for SC Media, the first quarter of 2018 was anything but safe for those using consumer-grade routers in their networks. The eSentire Quarterly Threat Report noted a 539 percent uptick in attacks targeting these routers and said that these consumer-grade devices were commonly in use in the education, construction, and biotechnology sectors. Check out the full article for the details of the report. One item of interest was the fact that researchers noted that while phishing attacks represented a small percentage of the overall observed attacks they maintained a fairly consistent success rate and often lead to the complete compromise of a network when not quickly addressed.

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“iOS12 is coming soon to an Apple device near you! Spoiler alert, here is a little sneak peek at some of its new features. It looks like it may be a nice evolution.”

– Glenn Baruck, The eDot Family of Companies

Kif Leswing wrote the following article for Business Insider.

Apple’s newest operating system for iPhones and iPads, iOS 12, officially arrives in September. While it looks like iOS12 is not a radical change from iOS 11, it does introduce a host of new features (some fun) that could change the way you use your devices. BTW, if you’re willing to take a risk on pre-release software, you can download it now, but that’s in your hands.

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“You can’t judge a book its cover but experts say you can judge a brand by its color.”

– Glenn Baruck, The eDot Family of Companies

Laura Forer wrote the following article for MarketingProfs.

Interestingly, color and typography are two of the first features people notice in advertising, and those two elements can set the tone for your entire branding effort. Check out this animated infographic, courtesy of Laura Forer and MarketingProfs, which graphically illustrates how consumers view colors and typography when they form an opinion of a brand. Some of the information may surprise you and help guide your way to creating a better brand development strategy.

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“If you want to be successful in B2B sales you need to embrace the cold call. The secret is in your approach and the practicality of your ask.“

– Bill Kerth, Movere Teleservices

Jeff Molander wrote the following article for Target Marketing.

Do you think “cold calling” is a waste of time? Are you are tired of the overwhelming feeling of rejection you get when you make cold calls? Well, according to most sales professionals, successful B2B sellers all use cold calling in their arsenal. Maybe, just maybe you are going about it in the wrong way.

In this recent article, Jeff Molander provides a fresh viewpoint on social selling vs. cold calling which may well wholly change your approach and success rate in the future.

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“Have you incorporated surveys into your marketing strategy? If not, it may be a good time to revisit the idea, and of course, we can help if needed.“

– Bill Kerth, Movere Teleservices

Kara Jensen wrote the following article for B2C.

If you want to improve your B2B marketing (and who doesn’t) surveys are still one of the best tools to gain insight into the thoughts of your clients. In this recent article, Kara Jansen peels back the onion a bit and looks specifically at four ways you can leverage surveys to improve your B2B marketing. Interestingly, mining and analyzing survey data from end users and can be beneficial to not only the marketing department but other areas of your company too.

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“If you’re in the throes of starting or running a business, here is some excellent insight from the horse’s mouth.”

– Mark Ingraham, Image Perspective

Shana Lebowitz wrote the following article for Business Insider.

Every business faces a diverse and often unique set of challenges as it progresses through the growth process. When it comes to startups, growing pains are common among entrepreneurs as they navigate the road to success. Thanks to Shana Lebowitz for gathering some excellent advice from some who have traveled those roads.

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