What Brands Can Learn From Sports Fandom

May 23rd, 2018 Posted by Marketing 0 thoughts on “What Brands Can Learn From Sports Fandom”

“A home run read for marketers who want to build passion for their brands.”

– Mark Ingraham, Image Perspective

The following article written by: Ogilvy

What Brands Can Learn from Sports Fandom Sports teams is big business, and while die-hard sports fans may not love the designation, major sports teams are big-time brands.

The passion that sports engender is the magic that brand managers dream of for their businesses. In this recent article by CHRIS CELLETTI, we get a closer look at sports fandom, the obsession of fans and what is it about sports that fuels such passion for “sports brands.”

Read more on one point of view here… Read more

Learn more about The eDot Family of Companies.