“A home run read for marketers who want to build passion for their brands.”
– Mark Ingraham, Image Perspective
The following article written by: Ogilvy
What Brands Can Learn from Sports Fandom Sports teams is big business, and while die-hard sports fans may not love the designation, major sports teams are big-time brands.
The passion that sports engender is the magic that brand managers dream of for their businesses. In this recent article by CHRIS CELLETTI, we get a closer look at sports fandom, the obsession of fans and what is it about sports that fuels such passion for “sports brands.”
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