“12 excellent tips to stay sharp and keep up on current telemarketing guidelines.“
– Bill Kerth, Movere Teleservices
The following article appears in, Target Marketing
In a world dominated by social media marketing where inbound calls are “the new black”, like it or not, telemarketing remains a very effective conduit in both the B2B and B2C customer journey. The rules certainly have changed but outbound calls still play a major role in customer acquisition and retention.
In this short article, Heather Fletcher outlines recent rule changes and revisits 12 ingredients that are keys to unlocking successful telemarketing calls. These tips are worthwhile for personal growth and for sharing with sales and marketing teams as you look for ways for everybody to stay at the top of their game.
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