“Mobile-First Index: It’s coming to SEO; if your site is not responsive you’re out of luck.”

– Mark Ingraham, Image Perspective

The following article written by: Target Marketing

Good advice after reading this enlightening article. Tara Martinelli shares her insightful takeaways after listening to Google’s Gary Illyes at the SMX East Conference. Mobile Indexing continues to be a hot topic for just about anyone who has a web presence and has concern for their site-rankings over the long haul. Tara tells us that her suspicions were confirmed After listening to Google’s Gary Illyes at the SMX East Conference regarding the transition from m-dot URLs to a responsive site meant they were getting closer to fully implementing the mobile-first index.

From our view, the most important quote from the article is;

“If you have a responsive site, then you are good to go for the mobile first index. That’s the good news. The bad news is that, if you don’t have a responsive site, then you are not good to go for the mobile first index.” The rest of the article deserves a look, check it out here…

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“12 excellent tips to stay sharp and keep up on current telemarketing guidelines.“

– Bill Kerth, Movere Teleservices

The following article appears in, Target Marketing

In a world dominated by social media marketing where inbound calls are “the new black”, like it or not, telemarketing remains a very effective conduit in both the B2B and B2C customer journey. The rules certainly have changed but outbound calls still play a major role in customer acquisition and retention.

In this short article, Heather Fletcher outlines recent rule changes and revisits 12 ingredients that are keys to unlocking successful telemarketing calls. These tips are worthwhile for personal growth and for sharing with sales and marketing teams as you look for ways for everybody to stay at the top of their game.

Get the whole story here…

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Learn More about Movere Teleservices.

“The new B2B decision-makers access and digest information differently. Your communication must adapt accordingly.”

– Mark Ingraham, Image Perspective

The following article written by: Target Marketing

In the “old days,” B2B marketers did not target our marketing by buyer age or generation. The primary methods of targeting B2B marketing initiatives were by several factors including:

Industry (using Standard Industrial Codes).

Size of company (number of employees, gross revenues).

Job title, function and education of prospects.

Well, that was then and this is now. Today, Millennials are the largest group of B2B customers in the market according to Google statistics on B2B product searches so now they are the apple of every marketer’s eye. With Millennials in mind, generational marketing focusing on social and other emerging mobile channels is indeed a big deal for B2B marketers who see email marketing going the way of snail mail…but are they on the right track?

Read more on one point of view here… Read more

Learn more about The eDot Family of Companies.

“Telemarketing is still an effective tool in the new era of cultural-fundraising.“

– Bill Kerth, Movere Teleservices

The following article appears in, The New York Times

Today, facing the reality of ever decreasing federal funding, performing arts organizations rely on philanthropy more than ever. In this uncertain world of cultural-fundraising, the “unglamorous” call center is more and more important to the lifeline of these organizations as they grapple with the challenge of how to reach prospective donors in the era of cell phones, caller ID and growing impatience with annoying interruptions. Yet the experts will tell you that calls are harder to ignore than mail or email, and some organizations say they believe many patrons appreciate getting reminders of when to renew their memberships, or when hot tickets are going on sale.

Read more here about how The Metropolitan Opera and others are coping in this new fund-raising environment.

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Learn More about Movere Teleservices.