“Feeling secure is a big issue for consumer banking.”
– Todd Hepler, Digitek Security
The following article written by: Security Info Watch
A recent survey independent survey conducted by March Networks highlighted how fraud, customer service and security perceptions are influencing U.S. banking consumer decisions.
Survey results demonstrated that the customer experience remains critical for banks and credit unions when it comes to retention, with 1 in 5 respondents confirming they have switched banks in the past because of poor in-branch service.
In addition, the survey showed that banking choices are influenced by how secure consumers feel when conducting transactions, at their local branch, at an ATM or online. Further, 90% of consumers said they feel safer when they can see video surveillance cameras in their bank or credit union and would choose a financial institution with surveillance over one without, all other things being equal.
Take a deeper dive into these interesting survey results here: