“A tough decision that can have positive or negative ramifications for your brand.”
– Glenn Baruck, The eDot Family of Companies
The following article written by: B2B Marketing
Some of the world’s biggest company names are abbreviations: think IBM, NBC, ABC, CBS, CNN and many others. Companies with long names sometimes abbreviate too soon while others often wait too long.
In this article, Gary Slack looks at some excellent examples and provides useful insight into the branding question that looms over many companies as they search for their perfect identity.