“Customer reactivation is a critical strategy that deserves attention and budgeting.”
– Glenn Baruck, The eDot Family of Companies
The following article written by: Target Marketing
Maximizing customer value is critical for success in today’s business climate. Nowhere in the sales and marketing funnel is there more cost effective revenue opportunity than from current or former clients. The real key is how to find it.
There are many reasons for customer inactivity. For example, sometimes an unusually large order is followed by a period of inactivity. Why is this happening? Did the customer “stock up” and has all the product they need for a while? On the other hand, did we do something to alienate this customer and push them towards going elsewhere? These important questions need answers and as the writer suggests you should be looking for these answers sooner than later!
Look at these tips and decide which ones are best for your business and your goals, there is gold up in them hills, you just have to figure out how to find it.