“Successful B2B Appointment Setting Takes Planning and Practice.“

– Bill Kerth, Movere Teleservices

The following article appears in, VSL

Historically, appointment setting has simply been seen as a service associated with telemarketing and while this may be true, there is so much more to this skill than many people initially consider.

This brief but informative article touches on several critical tips on how to make B2B appointment setting for your small to mid-size enterprise a more effective and reliable tool in your business development arsenal.

Key topics include:

• Preparation
• Research
• Intelligent Calling
• How to structure your call…Conversational not Scripted
• Getting a Referral

Get the rest here and when you need assistance with setting appointments or cleaning up your database give us a call, we do it with a passion.

Learn More about Movere Teleservices.

“Real innovation can actually be reinvention.”

– Glenn Baruck, The eDot Family of Companies

The following article written by: Target Marketing

One of the most prevalent questions business owners, marketers, and entrepreneurs agonize over is “How do I create a truly innovative product?” Most think innovation is synonymous with invention—and that to move the needle; we need to come up with a shiny new product, market, or idea. However, if we look back at some of the most innovative brands of recent decades—Zappos, Virgin, Cold Stone, Walt Disney, Hotmail, and more—we find that they actually did not invent a thing. Rather, they introduced a product that reinvented the established norms of their market, which created the excitement and buzz that would propel them to their present-day success.

Very interesting that many of the most successful innovating companies (seven companies highlighted in this article) in recent years did not “invent the wheel” but improved upon it or found new ways that the product could become a source of value for consumers.

Read more

Learn more about the eDot Family of Companies.

“Customer reactivation is a critical strategy that deserves attention and budgeting.”

– Glenn Baruck, The eDot Family of Companies

The following article written by: Target Marketing

Maximizing customer value is critical for success in today’s business climate. Nowhere in the sales and marketing funnel is there more cost effective revenue opportunity than from current or former clients. The real key is how to find it.

There are many reasons for customer inactivity. For example, sometimes an unusually large order is followed by a period of inactivity. Why is this happening? Did the customer “stock up” and has all the product they need for a while? On the other hand, did we do something to alienate this customer and push them towards going elsewhere? These important questions need answers and as the writer suggests you should be looking for these answers sooner than later!

Look at these tips and decide which ones are best for your business and your goals, there is gold up in them hills, you just have to figure out how to find it.

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Learn more about the eDot Family of Companies.

“This article goes into more depth giving you the tools to help you determine your site’s status, and your competitor’s.”

– Mark Ingraham, Image Perspective

The following article written by: Search Engine Land

Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for discerning responsive and adaptive sites.

As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design (also called dynamic serving), and separate mobile URLs. While it’s easy to identify separate mobile URLs just by looking at your browser’s address bar, telling responsive and adaptive sites apart can take a little more digging around.

This article goes into more depth giving you the tools to help you determine your site’s status, and your competitor’s.

Read More…if you would like assistance with your website give us a call, it’s our specialty!

Learn more about The eDot Family of Companies.

“You can make engaging videos without a Fortune 500 budget.”

– Mark Ingraham, Image Perspective

The following article written by: B2B Marketing

In recent conversations with B2B marketers, when asked, “What is one resource you wish you had as part of your in-house team?” the answer was clear. The common theme was having someone who could produce videos quickly, primarily to add to the content they are posting on social media channels. Why is this the case? They are seeing videos generate increased organic search traffic, increased click-throughs, increased social shares, and higher conversion rates.

Many B2B marketers would love to have a budget that allows them to create videos that look like they came out of a Hollywood studio. Perhaps high quality, high-production videos are the way to go, but you may discover there are other video formats that are worth exploring for your B2B brand.

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Learn more about The eDot Family of Companies.

“Pretty interesting concept that could impact the security and access control world sooner than later.”

– Todd Hepler, Digitek Security

The following article written by: Security Info Watch

Learn More about Digitek Security.