Colonel Calling: Now There’s a KFC Smartphone in China

July 17th, 2017 Posted by Marketing 0 thoughts on “Colonel Calling: Now There’s a KFC Smartphone in China”

“Branding Power, the Colonel is HUGE in China!”

– Glenn Baruck, The eDot Family of Companies

The following article written by: Creativity

Witness the incredible power of branding. KFC, the fried chicken chain was one of the first big Western brands to enter the Chinese mainland, and incredibly, it is still much bigger than McDonald’s is. For their 30th anniversary in China, the chicken chain is celebrating by releasing a shiny, fire engine red, limited edition smartphone with Colonel Sanders’ face on it. Incredible, a brand so ingrained in the culture that they can market a product completely outside their realm.

One of the cooler features of this smartphone is a specially designed app that lets people pick songs they want to hear on the speakers at one of KFC’s restaurants in China – it is kind of like a jukebox for the smartphone age. China is very advanced in all things mobile, from digital payments to the all-purpose WeChat app and reception is expected to be “HUGE.”

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