Fake News, Real Concerns: How Misleading Content Affects Advertising

June 16th, 2017 Posted by Marketing 0 thoughts on “Fake News, Real Concerns: How Misleading Content Affects Advertising”

“Fake-news very much a concern to online advertisers.”

– Mark Ingraham, Image Perspective

The following article written by: MarketingProfs

It is no mystery that everyone is concerned with fake-news these days. As this brief but excellent article/infographic points out, this troubling phenomenon may be more concerning to advertisers than the rest of us.

In the article it is reported that some 96% of online advertisers say they are concerned about their ads’ appearing alongside fake-news content, according to recent research from BrightRoll.

The report is based on data from an April 2017 survey of 400 brand marketers who make decisions about programmatic advertising spend for their companies.

In addition, 43% of respondents say they would blacklist publishers of fake news content, and 31% say they would reduce spend with programmatic partners if their inventory includes fake-news sites.

Read more and see the info graphic

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