Four Ways to Use SIC and NAICS Codes to Boost B2B Marketing Effectiveness

April 11th, 2017 Posted by Telemarketing 0 thoughts on “Four Ways to Use SIC and NAICS Codes to Boost B2B Marketing Effectiveness”

“Selecting the right targets can make or break your marketing campaign.“

– Bill Kerth, Movere Teleservices

The following article appears in, MarketingProfs

Most marketers face the same questions in planning a new campaign: What customers or prospects are you marketing to? What are the customers’ motivations? Why are the customers in the industry you are marketing to?

Marketers have long looked to the SIC system and its successor, the North American Industry Classification System, to simplify the processes behind identifying, segmenting, and targeting potential customers and prospects.

What if you don’t have a lot of marketing experience in an industry? Perhaps you are just starting out and need to quickly understand the makeup of your potential customers and prospects, and profile them. Understanding SIC and NAICS can seem like a daunting task, but having a cursory comprehension of these systems can help you support various marketing activities. Though NAICS has largely replaced SIC, some areas of government and business still use SIC codes, so it is important to understand both classification systems.

Even though the SIC classification system, and to a lesser extent NAICS, was developed in an era of relatively little technology, they provide an accepted framework for categorizing the hundreds of industry verticals that marketers address every day.

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