Category Archives: Telemarketing

Lead Generation- Why Sales and Marketing Alignment Are a Must

“Greater client retention, higher sales win rates…worth the leap!“ - Bill Kerth, Movere Teleservices The following article appears in, Telemarketing Software Research shows that sales and marketing alignment is critical to lead generation success. According to Marketing Profs, aligning these two departments can lead to a 36 percent increase in customer retention rates and 38…
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How Automation Can Enhance Cold Calling

“Cold calling is still effective if done well and even more so with automation.“ - Bill Kerth, Movere Teleservices The following article appears in, Telemarketing Software Like it or not, statistics show that cold calling still delivers new business development initiatives one of the highest return rates. This brief article by Paula Bernier (and bonus…
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Revisiting ’12 Steps to Successful Telemarketing Calls’

“12 excellent tips to stay sharp and keep up on current telemarketing guidelines.“ - Bill Kerth, Movere Teleservices The following article appears in, Target Marketing In a world dominated by social media marketing where inbound calls are “the new black”, like it or not, telemarketing remains a very effective conduit in both the B2B and…
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Who’s That Annoying Telemarketer on the Phone? It’s the Opera

“Telemarketing is still an effective tool in the new era of cultural-fundraising.“ - Bill Kerth, Movere Teleservices The following article appears in, The New York Times Today, facing the reality of ever decreasing federal funding, performing arts organizations rely on philanthropy more than ever. In this uncertain world of cultural-fundraising, the “unglamorous” call center is…
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