Category Archives: Telemarketing

Should You Be Cold Calling When ‘Social Selling’?

“If you want to be successful in B2B sales you need to embrace the cold call. The secret is in your approach and the practicality of your ask.“ - Bill Kerth, Movere Teleservices Jeff Molander wrote the following article for Target Marketing. Do you think “cold calling” is a waste of time? Are you are tired of…
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How to leverage surveys to improve your B2B marketing

“Have you incorporated surveys into your marketing strategy? If not, it may be a good time to revisit the idea, and of course, we can help if needed.“ - Bill Kerth, Movere Teleservices Kara Jensen wrote the following article for B2C. If you want to improve your B2B marketing (and who doesn’t) surveys are still one of…
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Lead Generation- Why Sales and Marketing Alignment Are a Must

“Greater client retention, higher sales win rates…worth the leap!“ - Bill Kerth, Movere Teleservices The following article appears in, Telemarketing Software Research shows that sales and marketing alignment is critical to lead generation success. According to Marketing Profs, aligning these two departments can lead to a 36 percent increase in customer retention rates and 38…
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How Automation Can Enhance Cold Calling

“Cold calling is still effective if done well and even more so with automation.“ - Bill Kerth, Movere Teleservices The following article appears in, Telemarketing Software Like it or not, statistics show that cold calling still delivers new business development initiatives one of the highest return rates. This brief article by Paula Bernier (and bonus…
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