“Digital marketing is not just for big business. This recent study provides insight on current marketing trends for SMBs and how investment in digital marketing is increasingly important to their success in 2019.”

– Glenn Baruck, The eDot Family of Companies

As traditional marketing methods trend down, digital marketing has become an essential tool for the growth of SMBs. In a recent study by The Manifest, almost all of the small businesses (95%) surveyed said they would be increasing their spending on digital marketing in 2019. If you want the full 411 on what SMB owners had to say, check out this recent article by Emily Clark.

Read more

Learn more about The eDot Family of Companies.

“Baby Boomers, Gen Z, Millennials and more. If you’re marketing to more than one of these groups, these tips will help you hone your marketing techniques to grab their attention better.”

– Glenn Baruck, The eDot Family of Companies

If your service or product appeals to different generations of consumers, then your marketing approach must as well. According to marketing experts, there are four generations of consumers, and all have value to businesses. Each generation has different generally accepted attributes, and they all need to be pampered in different ways. Check out this article by Kristen Bentley for smallbiz technology for the low-down on each generation and tips on how to best market to them.

Read more

Learn more about The eDot Family of Companies.

“Starting or already operating a small business? If the answer is yes, then these trends and predictions will provide a glimpse into the crystal ball of business for 2019.”

– Glenn Baruck, The eDot Family of Companies

Whether in the realms of technology, marketing, finance or public policy, this past year has held some unexpected developments, as well as the continuation of some ongoing trends. This article by By Adam C. Uzialko, Staff Writer for Business News Daily, highlights some of the most important trends and predictions on the horizon in 2019 for small business owners. If you already own or are thinking of starting a small business, these all should be on your radar.

Read more

Learn more about The eDot Family of Companies.

“Growing your small business is no easy task and marketing plays a key role. Check out this excellent list of guides and resources to help you improve your marketing for 2019.”

– Glenn Baruck, The eDot Family of Companies

Annie Pilon wrote the following article for Small Business Trends.

Unbelievably it is 2019! If you are like most small business owners, your goals for the New Year include growing your business. Good for you for setting goals, now where do you begin? Well, there is no better place to start than with your marketing plan. The next question is “Where do I find the guides and resources to help me? That’s where this article by Annie Pilon for Small Business Trends comes into play. A short but focused list of links to insights and guides that will be helpful to any small business owner is just a short click away! Enjoy and best of luck for the coming year.

Read more

Learn more about the eDot Family of Companies.

“The beat goes on and so does the importance of video as a key component of your marketing programs.”

– Glenn Baruck, The eDot Family of Companies

Brian Hughes wrote the following article for Small Business Trends.

The popularity of Video continues to mushroom, and with it, video capabilities are expanding across social media platforms. This trend has thrust video into the spotlight as a crucial marketing tool for all businesses including SMB’s. In fact, according to a report published by the Social Media Examiner, 80% of marketers now use visual assets in their marketing and sales campaigns and that the use of video alone has surpassed blogging as a social media asset.

In this article found in “Marketing Tips,” Brian Hughes lays out his strategy for creating engaging, personalized videos that will increase the success of your marketing efforts.

Read more

Learn more about the eDot Family of Companies.

“Video is on the move in the digital advertising space. With double-digit growth in 2018 projected to continue, video is here to stay. Remember, “Video killed the radio star” so what’s it going to do to the digital advertising universe?”

– Glenn Baruck, The eDot Family of Companies

Article by eMarketer Editors  |  Oct 9, 2018, |  3 min read

Video is all the rage in digital advertising and according to the latest ad spending forecast from eMarketer, in 2018 video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending! Not surprising, Facebook will capture nearly one-quarter (24.5%) of all video ad spending in the US this year, at $6.81 billion (including Instagram). That makes Facebook the top social video ad platform in the US., controlling nearly 87% of US social network video ad spending. Check out the article to learn more and see what’s trending in other top social networks.

Read more

Learn more about the eDot Family of Companies.