Category Archives: Marketing

What Makes Consumers More Willing to Hear Ads on Their Voice Assistants?

"How do you want your robot to advertise to you?" - Mark Ingraham, Image Perspective The following article written by: eMarketer The surge of voice assistant usage in the US raises a natural-and as yet unanswered-question. How will ads be served to consumers using these services? A recent survey by Invoca summarized in this article…
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How to Prepare for the Mobile-First Index: DON’T FREAK OUT

"Mobile-First Index: It’s coming to SEO; if your site is not responsive you’re out of luck." - Mark Ingraham, Image Perspective The following article written by: Target Marketing Good advice after reading this enlightening article. Tara Martinelli shares her insightful takeaways after listening to Google's Gary Illyes at the SMX East Conference. Mobile Indexing continues…
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Does Generational Marketing Matter in B2B?

"The new B2B decision-makers access and digest information differently. Your communication must adapt accordingly." - Mark Ingraham, Image Perspective The following article written by: Target Marketing In the “old days,” B2B marketers did not target our marketing by buyer age or generation. The primary methods of targeting B2B marketing initiatives were by several factors including:…
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Monday was a mobile reckoning for retailers

"In retail, it’s mobile or bust according to 2017 Cyber Monday sales trends." - Glenn Baruck, The eDot Family of Companies The following article written by: Business Insider A record-setting Cyber Monday saw mobile sales rocket to their first $2 billion day, according to Adobe Analytics. Seeing these numbers, it looks like retailers who haven't yet…
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