Category Archives: Marketing

How Color and Typography Influence Consumers

"You can’t judge a book its cover but experts say you can judge a brand by its color." - Glenn Baruck, The eDot Family of Companies Laura Forer wrote the following article for MarketingProfs. Interestingly, color and typography are two of the first features people notice in advertising, and those two elements can set the tone for…
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What Brands Can Learn From Sports Fandom

"A home run read for marketers who want to build passion for their brands." - Mark Ingraham, Image Perspective The following article written by: Ogilvy What Brands Can Learn from Sports Fandom Sports teams is big business, and while die-hard sports fans may not love the designation, major sports teams are big-time brands. The passion…
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Why Are Users Leaving Your Website?

"You may be surprised when you find out why people are leaving your site." - Glenn Baruck, The eDot Family of Companies The following article appears in:  Website Magazine Excellent infographic from Website Magazine may help you solve the great mystery of why users are leaving your website. It is short, on point and provides some…
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