Blog

How to Prepare for the Mobile-First Index: DON’T FREAK OUT

"Mobile-First Index: It’s coming to SEO; if your site is not responsive you’re out of luck." - Mark Ingraham, Image Perspective The following article written by: Target Marketing Good advice after reading this enlightening article. Tara Martinelli shares her insightful takeaways after listening to Google's Gary Illyes at the SMX East Conference. Mobile Indexing continues…
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Revisiting ’12 Steps to Successful Telemarketing Calls’

“12 excellent tips to stay sharp and keep up on current telemarketing guidelines.“ - Bill Kerth, Movere Teleservices The following article appears in, Target Marketing In a world dominated by social media marketing where inbound calls are “the new black”, like it or not, telemarketing remains a very effective conduit in both the B2B and…
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Does Generational Marketing Matter in B2B?

"The new B2B decision-makers access and digest information differently. Your communication must adapt accordingly." - Mark Ingraham, Image Perspective The following article written by: Target Marketing In the “old days,” B2B marketers did not target our marketing by buyer age or generation. The primary methods of targeting B2B marketing initiatives were by several factors including:…
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Who’s That Annoying Telemarketer on the Phone? It’s the Opera

“Telemarketing is still an effective tool in the new era of cultural-fundraising.“ - Bill Kerth, Movere Teleservices The following article appears in, The New York Times Today, facing the reality of ever decreasing federal funding, performing arts organizations rely on philanthropy more than ever. In this uncertain world of cultural-fundraising, the “unglamorous” call center is…
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