Recent Posts by edot

Innovation Is Not the Key to Success, Reinvention Is

"Real innovation can actually be reinvention." - Glenn Baruck, The eDot Family of Companies The following article written by: Target Marketing One of the most prevalent questions business owners, marketers, and entrepreneurs agonize over is "How do I create a truly innovative product?” Most think innovation is synonymous with invention—and that to move the needle; we…
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The 10 Most Effective Tips for Customer Reactivation

"Customer reactivation is a critical strategy that deserves attention and budgeting." - Glenn Baruck, The eDot Family of Companies The following article written by: Target Marketing Maximizing customer value is critical for success in today’s business climate. Nowhere in the sales and marketing funnel is there more cost effective revenue opportunity than from current or former…
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How to tell whether a site is adaptive or responsive

"This article goes into more depth giving you the tools to help you determine your site’s status, and your competitor’s." - Mark Ingraham, Image Perspective The following article written by: Search Engine Land Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for…
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7 ways to make videos that don’t break your budget

"You can make engaging videos without a Fortune 500 budget." - Mark Ingraham, Image Perspective The following article written by: B2B Marketing In recent conversations with B2B marketers, when asked, "What is one resource you wish you had as part of your in-house team?" the answer was clear. The common theme was having someone who…
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