Lead Generation- Why Sales and Marketing Alignment Are a Must

“Greater client retention, higher sales win rates…worth the leap!“

- Bill Kerth, Movere Teleservices


The following article appears in, Telemarketing Software

Research shows that sales and marketing alignment is critical to lead generation success. According to Marketing Profs, aligning these two departments can lead to a 36 percent increase in customer retention rates and 38 percent higher sales win rates. This recent article by Alexander Kesler covers five best practices you can implement to better align sales and marketing to improve your lead generation strategy.

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