What Makes Consumers More Willing to Hear Ads on Their Voice Assistants?

"How do you want your robot to advertise to you?"

- Mark Ingraham, Image Perspective


The following article written by: eMarketer

The surge of voice assistant usage in the US raises a natural-and as yet unanswered-question. How will ads be served to consumers using these services? A recent survey by Invoca summarized in this article by Rahul Chadha may provide some good insight into the answer. Read on to see what their findings indicate and brace yourself for what is sure to become a disruption to the traditional search/display landscape. Siri, Alexa…are you listening?

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