“In advertising design, the power of simplicity remains a universal truth.”

– Mark Ingraham, Image Perspective

The following article written by: MarketingProfs

It’s a visual world out there and as a marketer, the challenge of getting readers to actually read is greater than ever (we’re actually happy you’re reading this!). Check out the excellent infographic that demonstrates the astounding visual evolution of the internet and how content has dramatically changed over a relatively short period of history.

A couple of highlights:

• According to that infographic, articles with an image every 75-100 words get twice as many shares as those with fewer images.
• It takes only 13 milliseconds to process an image, which means that writers can have a hard time keeping readers’ attention when there is so much visual content to stimulate those readers.
• Video usage online is on the rise increasing, as is the use of virtual and augmented reality.

To see more about our visual online world, check out the infographic for yourself.

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Learn more about The eDot Family of Companies.

“How do you want your robot to advertise to you?”

– Mark Ingraham, Image Perspective

The following article written by: eMarketer

The surge of voice assistant usage in the US raises a natural-and as yet unanswered-question. How will ads be served to consumers using these services? A recent survey by Invoca summarized in this article by Rahul Chadha may provide some good insight into the answer. Read on to see what their findings indicate and brace yourself for what is sure to become a disruption to the traditional search/display landscape. Siri, Alexa…are you listening?

Read more on one point of view here… Read more

Learn more about The eDot Family of Companies.

“An excellent case for Video Entry Systems to keep everyone happy and secure.”

– Todd Hepler, Digitek Security

The following article was written by: Security Sales & Integration

Learn More about Digitek Security.

“Look out; hackers are getting more inventive in ways to infiltrate smartphones.”

– Rajiv Khanna, PPIC Software Solutions

The following article written by: Info Security Group

Buyer beware! Security experts have warned users to beware of fake apps on Google Play posing as security tools after finding 36 such applications on the popular marketplace. The apps in question were given names like Security Defender, Security Keeper and Smart Security, presumably in a bid to win the confidence of netizens browsing the Google app store.

These fake apps are actually harmful malware and can cause headaches for all types of smartphone users. Learn more about this recent trend in this brief but insightful article by Phil Muncaster.

Rajiv Khanna – PPIC Software Solutions

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Learn More about PPIC Software Solutions.

“Prudent business protocol now also requires allocation of resources and diligent protection to the mobile side of things.”

– Rajiv Khanna, PPIC Software Solutions

The following article written by: Info Security Group

Cyberattacks are no longer rare when it comes to mobile phones. Incredibly, according to Check Point’s recent survey of 850 organizations internationally, 100% of all businesses surveyed had experienced a mobile malware attack. Complicating the issue is the fact that enterprise mobility is susceptible to attack on both major mobile platforms, Android and iOS.

Read more in this article from by Tara Seals about how mobile devices are “essentially the new ‘backdoor’ for cyber-criminals.”

Rajiv Khanna – PPIC Software Solutions

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Learn More about PPIC Software Solutions.