“Branding Power, the Colonel is HUGE in China!”

– Glenn Baruck, The eDot Family of Companies

The following article written by: Creativity

Witness the incredible power of branding. KFC, the fried chicken chain was one of the first big Western brands to enter the Chinese mainland, and incredibly, it is still much bigger than McDonald’s is. For their 30th anniversary in China, the chicken chain is celebrating by releasing a shiny, fire engine red, limited edition smartphone with Colonel Sanders’ face on it. Incredible, a brand so ingrained in the culture that they can market a product completely outside their realm.

One of the cooler features of this smartphone is a specially designed app that lets people pick songs they want to hear on the speakers at one of KFC’s restaurants in China – it is kind of like a jukebox for the smartphone age. China is very advanced in all things mobile, from digital payments to the all-purpose WeChat app and reception is expected to be “HUGE.”

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“Know the difference between these two and be more effective.“

– Bill Kerth, Movere Teleservices

The following article appears in, MarketLocation

Though they are two terms, which are confused and interchanged, there is a stark difference between the notions of telesales and telemarketing.

Telemarketing is an overarching term used the describe the process of using direct communication to engage with your customer base, learn about them and in turn allow them to learn about you. Telemarketing is a whole campaign, spreading the vision of your business and ensuring its attributes are made aware to potential or existing clients.

Telesales is purely the function of approaching customers directly, possibly by using the information gleaned from your Telemarketing approach. Telesales has one simple function: closing a deal.

A strong Telemarketing campaign can provide a wealth of new marketing channels and potential customer bases, but effective, professional Telesales operatives are still required to close those sales and generate business. The in-house generated data provided by your Telemarketing campaign can provide focused and defined information for your sales team to employ, but a sensitive, persuasive Telesales staff are vital to reduce customer annoyance and bolster conversion rates.

The question for many is “Which is better?” To find out and learn more about the differences between these often confused terms read on and enjoy!

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Learn More about Movere Teleservices.

“Do We Americans Ever REALLY Stop Working?”

– Glenn Baruck, The eDot Family of Companies

The following article written by: MarketingProfs

Thought-provoking info-graphic on work emails in America. Most Americans are dealing with work emails after office hours, including checking their inboxes on weekends and while on vacation, according to recent research from Reachmail.

The report was based on data from a survey of 1,000 people in the United States who use email regularly as part of their job. Results showed more than half (54%) of respondents say they receive more work emails now than they did three years ago. In addition, 75% of respondents say they have sent work emails after 6 PM, and 23% say they have sent work emails after midnight; 59% say they receive work emails from their co-workers after hours.

Three-quarters of people say they check email on the weekends, and 61% say they check while they are on vacation.

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“These Facebook Insights Will Make You A Better Marketer.”

– Mark Ingraham, Image Perspective

The following article written by: MarketingProfs

As a prudent social media marketer, you are regularly posting articles on Facebook. However, do you know which phrases in headlines are most effective in encouraging people to engage with your articles?

To find out, BuzzSumo examined the performance of 100 million article headlines published between March 1, 2017 and May 10, 2017. The researchers looked at which trigrams (three-word phrases) garner the most likes, shares, and comments on Facebook. This is interesting stuff and the results may astound you. For example, the analysis found that the most effective three-word phrase in article headlines on Facebook is “will make you” (e.g., “24 Pictures That Will Make You Feel Better About The World”).

In contrast, according to the study the worst performing headline phrase on Facebook is “control of your” as is “Take control of your” or similar headlines.

Check out this simple but straightforward infographic curtesy of BuzzSumo to see the best of the best and the worst of the worst to help guide you in writing your future Facebook headlines.

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