“Today, good websites and marketing strategy must include video.”
– Glenn Baruck, The eDot Family of Companies
The following article written by: Impact
You’re ready to crush video and make it a full part of your organization’s sales and marketing efforts? Great.
Assuming you have the right content approach and the videos have been produced, you may be wondering as to the best places to put videos on your company website. At this point, most companies do, but unfortunately, more often than not these important areas of a website generally lack the all-important video content necessary to truly “Show” the story at hand.
More and more consumers today only do their buying research through video, in fact 64% of people are more likely to buy an item online after watching a video, which is why we’re getting to the point where every website needs to have a “Video library”-a place where video content lives but is organized, searchable, and displayed in such a way that the visitor can immediate find, and see, what they’re looking for.
For more in-depth information read the rest of this article. You will discover the seven places to start incorporating videos on your website which will play a key role in the success of your marketing strategy.