Monthly Archives: April 2017

Why Strong Brands Are Emotional Not Transactional

"Excellent insight on the power of emotional branding." - Glenn Baruck, The eDot Family of Companies The following article written by: Branding Strategy Insider Transactional brands offer the right product at the right price at the right time. People pay a fair price, they are not particularly loyal, and the relationship is completely rational. Emotional…
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7 Places to Use Video Marketing on Your Website

"Today, good websites and marketing strategy must include video." - Glenn Baruck, The eDot Family of Companies The following article written by: Impact You're ready to crush video and make it a full part of your organization's sales and marketing efforts? Great. Assuming you have the right content approach and the videos have been produced,…
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How B2B Telemarketing Can Increase your Software Brand’s Reach and ROI

“Excellent acumen from across the pond. When you need professional services in the US, give us a call.“ - Bill Kerth, Movere Teleservices The following article appears in, Virtual-Sales Telemarketing can seem like a leap of faith, and nowhere is this truer than in the software industry, where every day is a constant battle to get your name heard in the…
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Four Ways to Use SIC and NAICS Codes to Boost B2B Marketing Effectiveness

“Selecting the right targets can make or break your marketing campaign.“ - Bill Kerth, Movere Teleservices The following article appears in, MarketingProfs Most marketers face the same questions in planning a new campaign: What customers or prospects are you marketing to? What are the customers' motivations? Why are the customers in the industry you are…
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